by: Joan Pasay
Everywhere you look these days people are talking about RSS Feeds. Now the stakes are even higher because traditional ‘Email Marketing’ messages via RSS Feeds are coming to a customizable webpage or browser near you.
I think the idea is pretty nifty however I am wondering how long it will take to be mainstream.
Should marketers take notice? Yes, marketing messages through RSS Feeds should be something you should at least look at.
Should you start doing it? Probably not.
Yet.
Why not start with asking your Email List Management provider if they have the capability or are thinking about it. If you operate all of this from in-house you will probably have to get a software upgrade or use another package.
Start taking notice of how many e-newsletters you signup for or Email Marketing messages you are getting that give you the option of getting the messages via RSS Feeds.
Make a note to start thinking about sending marketing messages via RSS Feeds. You won’t be doing it tomorrow, you won’t be doing it next week but sometime in the next few years when your boss says:
“Harry, my kid says he gets messages from his favorite online music store via RSS Feeds, why can’t we do that?”
You can smile and say,
“We started doing that six months ago.”
About The Author
Brought to you by the -- Email Marketing Club: The only place on the Internet where Email Marketing is FUN!
Join now and receive a gift - guaranteed to increase your status with your friends, co-workers and boss. Click below: http://www.emailmarketingmadeeasy.com/email_marketing_club
Check out our popular ebook Email Marketing Made Easy & one on one expert Email Marketing coaching at http://www.EmailMarketingMadeEasy.com
Earn good karma, forward this article to everyone you know who has an email address.
Copyright Joan Pasay - 2005
Thursday, June 14, 2007
Email Marketing 101: Did Your Email Message Grab My Attention
by: Joan Pasay
I have an interesting morning work routine. It’s sort of like a game really.
I call it - “which Email Marketing messages will I read today and which Email Marketing messages will I delete without reading?”
or
Did Your Email Message Grab My Attention?
I have to play this game because if I read every Email Marketing message I received I would never be able write in this blog, attend to personal hygiene or do anything else for that matter.
So how does the game work?
It is pretty simple really. There are only three rules.
1. Scan the SUBJECT lines of emails in your inbox and see which Email Marketing messages grab your attention.
2. Only open the Email Marketing messages that grabbed your attention.
3. Delete the Email Marketing messages that didn’t grab your attention.
After playing the Did Your Email Message Grab My Attention? game the other day I wondered if anybody else plays this game too?
I asked around and found out that everyone else I knew played Did Your Email Message Grab My Attention? as well!
I was so happy!I thought I was the only one!
Maybe there was an opportunity to issue a board game or a game-show called:
"Did Your Email Message Grab My Attention?"
My mind exploded with ideas on how I could market this new game that already had such a wide player base.
After about 10 minutes of getting quite high on my own ‘Did Your Email Message Grab My Attention? game distribution euphoria’ my kettle started whistling and I was suddenly jolted back to reality.
I thought of all the poor little email marketers that had spent so much time and effort on constructing the email messages that I was playing my game with.
Was I being heartless?
How could I take something like an Email Marketing message and turn it into a game?
I pondered my behavior long and hard and then thought…
Wait a minute!
I gave these companies permission (in most cases) to email me. I did not tell them I would open and read every message!
I quickly re-entered my ‘Did Your Email Message Grab My Attention? game distribution euphoria’.
I’m already one step ahead of the competition!
My market research indicates everyone is already playing the game (unofficially) so I know I there is a good chance my ‘official version’ will sell like hotcakes!
About The Author
Brought to you by the -- Email Marketing Club: The only place on the Internet where Email Marketing is FUN!
Join now and receive a gift - guaranteed to increase your status with your friends, co-workers and boss. Click below: http://www.emailmarketingmadeeasy.com/email_marketing_club
Check out our popular ebook Email Marketing Made Easy & one on one expert Email Marketing coaching at http://www.EmailMarketingMadeEasy.com
Earn good karma, forward this article to everyone you know who has an email address.
Copyright Joan Pasay - 2005
I have an interesting morning work routine. It’s sort of like a game really.
I call it - “which Email Marketing messages will I read today and which Email Marketing messages will I delete without reading?”
or
Did Your Email Message Grab My Attention?
I have to play this game because if I read every Email Marketing message I received I would never be able write in this blog, attend to personal hygiene or do anything else for that matter.
So how does the game work?
It is pretty simple really. There are only three rules.
1. Scan the SUBJECT lines of emails in your inbox and see which Email Marketing messages grab your attention.
2. Only open the Email Marketing messages that grabbed your attention.
3. Delete the Email Marketing messages that didn’t grab your attention.
After playing the Did Your Email Message Grab My Attention? game the other day I wondered if anybody else plays this game too?
I asked around and found out that everyone else I knew played Did Your Email Message Grab My Attention? as well!
I was so happy!I thought I was the only one!
Maybe there was an opportunity to issue a board game or a game-show called:
"Did Your Email Message Grab My Attention?"
My mind exploded with ideas on how I could market this new game that already had such a wide player base.
After about 10 minutes of getting quite high on my own ‘Did Your Email Message Grab My Attention? game distribution euphoria’ my kettle started whistling and I was suddenly jolted back to reality.
I thought of all the poor little email marketers that had spent so much time and effort on constructing the email messages that I was playing my game with.
Was I being heartless?
How could I take something like an Email Marketing message and turn it into a game?
I pondered my behavior long and hard and then thought…
Wait a minute!
I gave these companies permission (in most cases) to email me. I did not tell them I would open and read every message!
I quickly re-entered my ‘Did Your Email Message Grab My Attention? game distribution euphoria’.
I’m already one step ahead of the competition!
My market research indicates everyone is already playing the game (unofficially) so I know I there is a good chance my ‘official version’ will sell like hotcakes!
About The Author
Brought to you by the -- Email Marketing Club: The only place on the Internet where Email Marketing is FUN!
Join now and receive a gift - guaranteed to increase your status with your friends, co-workers and boss. Click below: http://www.emailmarketingmadeeasy.com/email_marketing_club
Check out our popular ebook Email Marketing Made Easy & one on one expert Email Marketing coaching at http://www.EmailMarketingMadeEasy.com
Earn good karma, forward this article to everyone you know who has an email address.
Copyright Joan Pasay - 2005
What Is Wrong With Email Marketing?
by: Peter Dobler
Copyright 2005 Peter Dobler
If you are active on the web promoting your products, affiliate programs or services, you probably sense where I’m going with the title of my article. We all put a lot of effort into our internet business. We all have the same hopes and dreams about where our internet business will go. Unfortunately we are all depended on too many variables that have to be just right at the right time.
What is he talking about you might ask. Let’s take a simple example. Listening to self declared gurus of internet marketing they all tell you the same thing. “You have to build your list”, by that they mean your email list.
After following this advice and spending hundreds of dollars in opt-in email leads and maintaining a list of over 5000 subscribers I was pretty convinced that success is just around the corner.
This is as far away from the truth as human possible. I’m running a newsletter delivered daily and I send additional sales letters to pitch some of my affiliate products. I track every email with ad tracking and click through analysis.
Guess what? Nothing! Sending daily emails and sometimes an additional sales letter would trigger something, at least a wave of cancellations, don’t you agree? Well, my conclusion of this mess is that over 90% of the emails never passed the SPAM filters.
This is devastating. As you know most people sing up for newsletters through their free email accounts. The few who use their regular email address unsubscribe within a few days.
Don’t get me wrong, newsletters are great and if done right they can help you to promote your business. I believe the key is that your newsletter needs to be unique and very narrow focused on a niche target.
Going back to the email leads issue. Buying email leads from email harvesters it is a waste of money. Even if they are double or triple opt-in leads. Promoting a copied newsletter is a waste of money. Why bother to promote something that is already promoted hundreds of times?
If you are targeting the people who are looking to make money online, your target audience is pretty narrow and they probably have already subscriptions to one or another form of marketing newsletter.
I’m actually shifting my focus completely and put a newsletter together to help people to get started with real estate investments, especially Florida real estate. As you can see this is a very narrow target audience. If I get a couple of hundred subscribers I will be happy. If you’re interested send an email to mailto:suncoastrenttoown@getresponse.com I will let you know when the newsletter will be available.
The bottom line of my story is, don’t advertise to the advertiser. You just waste your time and money. That’s the main reason why people getting frustrated with their internet business and simply quit. This is like car dealers advertise solely to other car dealers. What do you think will happen?
I know what you are thinking. What happened to him? Didn't he tell us in his article "Where's the Traffic?" that email lists are the cure to non-visited websites? Yes, that's true. I still believe that autoresponders are good business practice to communicate with your customers. I just didn't see the value of buying email leads. Yes, I changed my opinion, which is plain human nature and happens to all of us.
I hope this made you think a little bit and if you can turn your business into the profitable margins based on my little advice please let me know. I’m eager to hear if somebody actually is listening to what I have to say.
About The Author
Peter Dobler is a 20+ year veteran in the IT business. He is an active Real Estate Investor and a successful Internet business owner.
Learn more about the concept of residual income at http://www.fl-home-biz.com or send a blank email to mailto:pdobler@getresponse.com
Copyright 2005 Peter Dobler
If you are active on the web promoting your products, affiliate programs or services, you probably sense where I’m going with the title of my article. We all put a lot of effort into our internet business. We all have the same hopes and dreams about where our internet business will go. Unfortunately we are all depended on too many variables that have to be just right at the right time.
What is he talking about you might ask. Let’s take a simple example. Listening to self declared gurus of internet marketing they all tell you the same thing. “You have to build your list”, by that they mean your email list.
After following this advice and spending hundreds of dollars in opt-in email leads and maintaining a list of over 5000 subscribers I was pretty convinced that success is just around the corner.
This is as far away from the truth as human possible. I’m running a newsletter delivered daily and I send additional sales letters to pitch some of my affiliate products. I track every email with ad tracking and click through analysis.
Guess what? Nothing! Sending daily emails and sometimes an additional sales letter would trigger something, at least a wave of cancellations, don’t you agree? Well, my conclusion of this mess is that over 90% of the emails never passed the SPAM filters.
This is devastating. As you know most people sing up for newsletters through their free email accounts. The few who use their regular email address unsubscribe within a few days.
Don’t get me wrong, newsletters are great and if done right they can help you to promote your business. I believe the key is that your newsletter needs to be unique and very narrow focused on a niche target.
Going back to the email leads issue. Buying email leads from email harvesters it is a waste of money. Even if they are double or triple opt-in leads. Promoting a copied newsletter is a waste of money. Why bother to promote something that is already promoted hundreds of times?
If you are targeting the people who are looking to make money online, your target audience is pretty narrow and they probably have already subscriptions to one or another form of marketing newsletter.
I’m actually shifting my focus completely and put a newsletter together to help people to get started with real estate investments, especially Florida real estate. As you can see this is a very narrow target audience. If I get a couple of hundred subscribers I will be happy. If you’re interested send an email to mailto:suncoastrenttoown@getresponse.com I will let you know when the newsletter will be available.
The bottom line of my story is, don’t advertise to the advertiser. You just waste your time and money. That’s the main reason why people getting frustrated with their internet business and simply quit. This is like car dealers advertise solely to other car dealers. What do you think will happen?
I know what you are thinking. What happened to him? Didn't he tell us in his article "Where's the Traffic?" that email lists are the cure to non-visited websites? Yes, that's true. I still believe that autoresponders are good business practice to communicate with your customers. I just didn't see the value of buying email leads. Yes, I changed my opinion, which is plain human nature and happens to all of us.
I hope this made you think a little bit and if you can turn your business into the profitable margins based on my little advice please let me know. I’m eager to hear if somebody actually is listening to what I have to say.
About The Author
Peter Dobler is a 20+ year veteran in the IT business. He is an active Real Estate Investor and a successful Internet business owner.
Learn more about the concept of residual income at http://www.fl-home-biz.com or send a blank email to mailto:pdobler@getresponse.com
Top 5 Tips For Effective Email Marketing
by: Robert Burko
Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as a positive replacement for direct mail.
The best news is that the majority of people who receive permission-based e-mails open, on average, 78% of them.
Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. But crafting an effective business email is both an art and a science. Here is a list of factors, potential problems and effective solutions to keep in mind:
1. Spam! Spam! Spam! I don't need any Viagra!
The average consumer receives more than 300 emails a week, 62% of which are spam. No wonder there's such hostility towards the industry. But spam filters, bulk folders and "report spam" features are helping consumers become more at ease about the perils of spam. While 89% of users cited spam as a major concern in 2003, that number dropped to 85% in 2004, proportionally to an increase in the use of spam-fighting tools.
So as a permission-based business email marketer, what can you do? One tip is to remind your subscribers to add you to their "safe senders" list. The second, and most important, tactic is to make sure your email marketing service provider has a good relationship with ISPs. This will ensure that your email marketing campaigns go into your subscribers' inboxes, not their junk mail folders. When choosing an email marketing software, make sure the company has strict anti-spam policies and complies with the guidelines of Can-Spam.
2. Images and formatting: Why do my emails look broken?
Broken email campaigns are an increasing concern among email marketers, especially since several companies and web-based email providers now block graphics as a measure to combat spam. In fact, according to ClickZ, 40% of email marketing messages delivered to inboxes are "broken."
So what's the solution? Some email marketing programs publish all your sent email campaigns to a secure location on the web (a location only original recipients of the email can access, thanks to encrypted technology that automatically authenticates the user). In some programs, the technology also ensures you can track your users' behaviors, even if they are reading your email campaign at the secure web location.
3. Personalization and relevant content: In a business e-mail, one size does not fit all.
In a recent study by DoubleClick, email users were 72% more likely to respond to a business e-mail if its content was based on the interests they had specified. That number points out the absolute importance of allowing users to choose their own interest groups and have control over which business e-mails they receive. The most popular interest categories, according to the study, are coupons and household goods.
But you're coupon is no good unless the user opens the email. Users in the study said the most compelling reason for them to open a business email is the name in the "from" field. So it's a good idea to make sure your company name is clearly stated there. Another major factor is the "subject" line. Users cite discount offers and interesting news as the most compelling subject lines, followed by new product announcements and free shipping offers.
4. Click-through and conversion: Show me the money!
So the user has opened your email and read the content. Great. But where's the sale? There's good news here. For one, consumers are increasingly likely to make purchases as a direct result of a business email campaign. One-third of users in the DoubleClick study had purchased something by clicking a link on an email. Another 42% clicked on an email link for more information, then purchased the product at a later time. Second, online couponing is booming: 73% of consumers have redeemed an online coupon for an online purchase, and 59% have redeemed an online coupon offline.
In terms of industries, the top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers and sporting goods. All companies sending business emails in those categories said between 71% and 80% of recipients have purchased their products because of an email campaign.
There's no need to fret if your company doesn't fit in to one of those industries. The overall landscape for email marketing conversions is looking brighter every day. The average click-to-purchase rate has increased nearly 30% since 2004 and the average orders-per-email-delivered rate has increased more than 18% since last year.
5. Stats tracking: Who are my real consumers?
E-mail marketing is an increasingly popular tool in effective CRM, and it's about time more businesses recognize that. First off, if your provider's email services for business do not include detailed, real-time tracking, you're getting a raw deal. Real-time tracking is now an industry standard, and it's highly valuable, as it allows you to see the exact moment a user opens your campaign, clicks on your link and makes that purchase. Studying your users can help you improve your communications efforts, so each campaign performs better than the last (several email service providers also let you compare the performance of your campaigns).
But many marketers are still in the dark. According to a recent WebTrends research, only 5% of marketers are very confident in the measurement of their online marketing efforts, while 26% admit they're "flying blind." WebTrends says the low confidence comes from a lack of knowledge when it comes to measurement, which means there's still a lot of work to be done.
In email marketing, a blind shot won't take you very far. But if you aim properly by following these essential rules of play, you should soon be reaping the same major results as so many online and offline businesses.
About The Author
Robert Burko is the president and founder of Eliteweb.cc (http://www.eliteweb.cc), a web portal that provides Fortune 500 solutions for small and medium-sized businesses. Eliteweb.cc's Elite Email Marketing program is optimized for all the above tips. For a 30-day Free trial, visit http://business.eliteweb.cc/services/EmailMarketing/
Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as a positive replacement for direct mail.
The best news is that the majority of people who receive permission-based e-mails open, on average, 78% of them.
Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. But crafting an effective business email is both an art and a science. Here is a list of factors, potential problems and effective solutions to keep in mind:
1. Spam! Spam! Spam! I don't need any Viagra!
The average consumer receives more than 300 emails a week, 62% of which are spam. No wonder there's such hostility towards the industry. But spam filters, bulk folders and "report spam" features are helping consumers become more at ease about the perils of spam. While 89% of users cited spam as a major concern in 2003, that number dropped to 85% in 2004, proportionally to an increase in the use of spam-fighting tools.
So as a permission-based business email marketer, what can you do? One tip is to remind your subscribers to add you to their "safe senders" list. The second, and most important, tactic is to make sure your email marketing service provider has a good relationship with ISPs. This will ensure that your email marketing campaigns go into your subscribers' inboxes, not their junk mail folders. When choosing an email marketing software, make sure the company has strict anti-spam policies and complies with the guidelines of Can-Spam.
2. Images and formatting: Why do my emails look broken?
Broken email campaigns are an increasing concern among email marketers, especially since several companies and web-based email providers now block graphics as a measure to combat spam. In fact, according to ClickZ, 40% of email marketing messages delivered to inboxes are "broken."
So what's the solution? Some email marketing programs publish all your sent email campaigns to a secure location on the web (a location only original recipients of the email can access, thanks to encrypted technology that automatically authenticates the user). In some programs, the technology also ensures you can track your users' behaviors, even if they are reading your email campaign at the secure web location.
3. Personalization and relevant content: In a business e-mail, one size does not fit all.
In a recent study by DoubleClick, email users were 72% more likely to respond to a business e-mail if its content was based on the interests they had specified. That number points out the absolute importance of allowing users to choose their own interest groups and have control over which business e-mails they receive. The most popular interest categories, according to the study, are coupons and household goods.
But you're coupon is no good unless the user opens the email. Users in the study said the most compelling reason for them to open a business email is the name in the "from" field. So it's a good idea to make sure your company name is clearly stated there. Another major factor is the "subject" line. Users cite discount offers and interesting news as the most compelling subject lines, followed by new product announcements and free shipping offers.
4. Click-through and conversion: Show me the money!
So the user has opened your email and read the content. Great. But where's the sale? There's good news here. For one, consumers are increasingly likely to make purchases as a direct result of a business email campaign. One-third of users in the DoubleClick study had purchased something by clicking a link on an email. Another 42% clicked on an email link for more information, then purchased the product at a later time. Second, online couponing is booming: 73% of consumers have redeemed an online coupon for an online purchase, and 59% have redeemed an online coupon offline.
In terms of industries, the top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers and sporting goods. All companies sending business emails in those categories said between 71% and 80% of recipients have purchased their products because of an email campaign.
There's no need to fret if your company doesn't fit in to one of those industries. The overall landscape for email marketing conversions is looking brighter every day. The average click-to-purchase rate has increased nearly 30% since 2004 and the average orders-per-email-delivered rate has increased more than 18% since last year.
5. Stats tracking: Who are my real consumers?
E-mail marketing is an increasingly popular tool in effective CRM, and it's about time more businesses recognize that. First off, if your provider's email services for business do not include detailed, real-time tracking, you're getting a raw deal. Real-time tracking is now an industry standard, and it's highly valuable, as it allows you to see the exact moment a user opens your campaign, clicks on your link and makes that purchase. Studying your users can help you improve your communications efforts, so each campaign performs better than the last (several email service providers also let you compare the performance of your campaigns).
But many marketers are still in the dark. According to a recent WebTrends research, only 5% of marketers are very confident in the measurement of their online marketing efforts, while 26% admit they're "flying blind." WebTrends says the low confidence comes from a lack of knowledge when it comes to measurement, which means there's still a lot of work to be done.
In email marketing, a blind shot won't take you very far. But if you aim properly by following these essential rules of play, you should soon be reaping the same major results as so many online and offline businesses.
About The Author
Robert Burko is the president and founder of Eliteweb.cc (http://www.eliteweb.cc), a web portal that provides Fortune 500 solutions for small and medium-sized businesses. Eliteweb.cc's Elite Email Marketing program is optimized for all the above tips. For a 30-day Free trial, visit http://business.eliteweb.cc/services/EmailMarketing/
Email Marketing: Affordable Internet Marketing Technique
by: David Riewe
Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers.
It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible. However, there's an ideal way of going about it. Email marketing is not just about writing any email that you will be sending to anybody. To clarify that, here are some simple tips in doing email marketing the best way possible.
1. Join the "Can Spam" campaign.
Email marketing is not at any rate tantamount to spamming. You are not supposed to send information that your email list will not have any valuable use for.
2. Make your email list open it.
Your email might get lost together with the hundreds of emails that inbox owners are confronted with everyday. Improve your subject line by using extra white space creatively, adding text symbols, starting each word with a capital letter, asking compelling questions, not making any unbelievable claims, and not using the word FREE.
3. Keep it real.
Not including any too good to be true statements is not only applicable to your subject line. Your email content must never embody any promise your business can't keep. Make your offer genuinely of value to your recipients.
4. Don't go too low.
If you inform your customers regarding discounts, minimal discounts are not that effective compared with substantial discounts. But never offer discounts that are lower than your profit. It will defeat the purpose of this email marketing effort.
5. Make it eventful.
It's not about contradicting the advice that you should keep an email short and sweet. This tip is on including seminars, conferences and other events in your email. Businesses that require training benefit much from this method. With these RSVP-requiring emails, repetition is important. Just make sure that an ample interval is considered before sending out a reminder email.
6. Post news.
Sending newsletters and postcards provides useful information for your subscribers. These are the best forms of reaching out to your customers or prospects. You should keep the information short, simple and direct to the point for this feat to be effective.
With these simple ways of going about your email marketing endeavor, your business will prosper in no time.
About The Author
David Riewe
Little Known Minnesota Man Making Six Figures Per Year Online, From the Comfort of Home, Reveals His Top Internet Money-Makers. http://www.push-button-online-income.com/pbi
Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers.
It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible. However, there's an ideal way of going about it. Email marketing is not just about writing any email that you will be sending to anybody. To clarify that, here are some simple tips in doing email marketing the best way possible.
1. Join the "Can Spam" campaign.
Email marketing is not at any rate tantamount to spamming. You are not supposed to send information that your email list will not have any valuable use for.
2. Make your email list open it.
Your email might get lost together with the hundreds of emails that inbox owners are confronted with everyday. Improve your subject line by using extra white space creatively, adding text symbols, starting each word with a capital letter, asking compelling questions, not making any unbelievable claims, and not using the word FREE.
3. Keep it real.
Not including any too good to be true statements is not only applicable to your subject line. Your email content must never embody any promise your business can't keep. Make your offer genuinely of value to your recipients.
4. Don't go too low.
If you inform your customers regarding discounts, minimal discounts are not that effective compared with substantial discounts. But never offer discounts that are lower than your profit. It will defeat the purpose of this email marketing effort.
5. Make it eventful.
It's not about contradicting the advice that you should keep an email short and sweet. This tip is on including seminars, conferences and other events in your email. Businesses that require training benefit much from this method. With these RSVP-requiring emails, repetition is important. Just make sure that an ample interval is considered before sending out a reminder email.
6. Post news.
Sending newsletters and postcards provides useful information for your subscribers. These are the best forms of reaching out to your customers or prospects. You should keep the information short, simple and direct to the point for this feat to be effective.
With these simple ways of going about your email marketing endeavor, your business will prosper in no time.
About The Author
David Riewe
Little Known Minnesota Man Making Six Figures Per Year Online, From the Comfort of Home, Reveals His Top Internet Money-Makers. http://www.push-button-online-income.com/pbi
Email Marketing Secret: What Would Jesus Email?
by: Joan Pasay
I was reading a management development article the other day and learned that if I wanted to succeed, I should look to persons who have succeeded before me, and do what they did. Seemed easy enough. I just needed to identify some marketing geniuses and I would be set. I pondered long and hard who I wanted to put on my list that I would emulate. Who had stood the test of time and was still standing?
I was not getting very far, and my list was pretty short, so I headed off to Starbucks. Maybe a grande latte, with a double shot, would help jolt my memory. I was standing at the coffee bar waiting for a sleeve when I saw a rather peculiar bracelet on the barista's wrist.
WWJD was all it said.
"What the heck did WWJD stand for?" I thought. "Wine, women, and Jack Daniels perhaps? No, probably some marketing attempt from some record shop or something."
Noticing my trance-like stare at the bracelet, the barista whispered, "What Would Jesus Do?" giggled, and disappeared to go find more sleeves."What Would Jesus Do?" I wondered. "What kind of a weird question was...
"Oh my god, I mean -- gosh! Jesus was a perfect marketing genius. His teachings are still around today and he has been dead for thousands of years. He would be a perfect name for my list!" I realized.
Since my primary focus is Email Marketing I made up my own bracelet.
WWJE? Or What Would Jesus Email?
I wore the bracelet for a few days but did not feel any different (except for the rash I developed from the paint I had used on the leather). I quickly realized I did not know very much about Jesus and I needed some help or I would never find out his marketing secrets. Who could help me find out What Would Jesus Email?
I got out my Palm Pilot and pondered who, in my address book, could help me. I looked at my bracelet for guidance. WWJ --E...
I looked under 'E'. The first entry was Madame Emael. Could a psychic help me find out What Would Jesus Email?
"What the hell, I mean -- heck," I thought, I would give it a shot.
Since Madame Emael had already helped me with the 'Duplicate Freaky Email Incident' we skipped the casual conversation. I did not even tell her why I was visiting. I guess she already knew because before I realized what was happening the lights went low and she started to caress her crystal ball and hum a sweet melody.
I waited, across the dimly lit room. Surely Madame Emael would be able to tell me, or get Jesus himself to tell me, the marketing secrets that had stood the test of time.
"With whom do you wish to speak?" Madame Emael sung in a sweet bird-like voice.
"The greatest marketer of all time." I said. "I thought you already knew."
Vigorously caressing her crystal ball Madame Emael whispered, "Ok, let's see if we can find -- Cory Rudl and see what he is up to." It was really dark but I could see the crystal ball start to flicker with sparks of light and I was kind of mesmerized, almost in a trance. Then I realized what she had said.
"Cory Rudl?" I exclaimed, into the darkness. No offense, but he has only been gone a few months, I'm sure he contributed to Internet Marketing and stuff but I want to speak to a marketer that has stood the test of time for thousands of years. Cory would have to wait awhile before he met that qualification. "I was wanting to speak with Jesus, you know, the guy that Mel Gibson made that super-violent movie about," I said.
Suddenly, Madame Emael's voice changed. It was deep, kind of gravelly and I could hear very heavy breathing. It sort of sounded like the voice was growling.
"Oh, crap!" my mind raced. Maybe this was not such a good idea. The management article said go read books by successful people, it did not suggest the option of conquering up dead marketers' spirits with a psychic. Was that Cory growling? Had I offended him? Or worse, was it Jesus and he was upset? I knew Jesus had gotten ticked off in a temple once and threw all the furniture around. I was just wanting some marketing advice. I held onto my chair, just in case the furniture started moving.
The deep, gravel-like voice spoke slowly into the darkness, "Did you say you want to speak to -- Jesus?"
I closed my eyes, too scared to imagine what was about to happen.
And with that the lights flicked on and there stood Madame Emael, or rather some guy that looked like Madame Emael holding Madame Emael's hair in his hand, or rather her wig.
He/she grabbed my coat, and threw it at me.
"Get out!" he yelled in a deep man's voice.
"What are you doing, Madame Emael? Hey, you're a guy!" I yelled as I was shoved out the door.
Madame Emael, or Monsieur Emael quickly explained to me, as he was pushing me out the front entrance, that Jesus and all the great spiritual leaders where off limits and if he tried to contact them he would lose his state license. He said I should go and confess right away because going to a physic to speak to Jesus was border lining on some word that sounded a lot like hearsay but I could not make out what he was saying because I was too busy trying to find my car keys so I could get the heck out of there.
I sped out of the parking lot. "What a wonky experience," I thought. I looked at my wrist. I was still wearing my WWJE bracelet. I wondered if I would ever find out What Would Jesus Email.
I was feeling like that silly giggling Starbucks barista had really sent me down a rabbit trail. And that management article was really starting to bug me. Where could I find out more about this Jesus guy? Mel's movie was not an option. It was in Aramaic and I hated subtitles.
I heard Madame Emael's voice in my ear: "Go to confessional," so I drove around and found the first Catholic Church I could find with free parking.
The priest greeted me with a warm welcome and explained that all the regular priests had the day off, as it was Monday. He was semi-retired and came in and covered the off-days and holidays. He told me I could call him Father Eudora. He seemed really nice, though somehow I got the sense he was outdated.
I explained I wanted to confess, but was not Catholic. He said it didn't matter and took me through the chapel to the booth. We got all set up and I told him about the Starbucks barista, the WWJD bracelet, my session with Madame Emael and how she was really a guy and how I had made my own WWJE bracelet in my quest to find out What Would Jesus Email...but when I got to the part of my story about how I had noticed that I was acquiring a rash from the bracelet the curtain slowly inched opened.
I saw Father Eudora squinting through the window looking at me like I was a leper.
"You are not religious are you?" he asked through the window.
"No," I said. "My parents had me in the 60's, you know, beads, knitted ponchos, love-ins, The Mamas & the Papas..." He got out of his side of the booth, and raised his hand to stop me.
"Come with me," he said as he led me back into the chapel. "Let me tell you about Jesus."
"Finally I'm getting somewhere!" I thought, and eagerly followed him.
I stayed the rest of the day and learned a lot about Jesus. Did you know he had twelve regular guys on his marketing team? One was more interested in being a rich jerk but the other eleven really went to work after Jesus left. They took his message door-to-door, neighbor-to-neighbor and friend-to-friend.
Jesus' marketing approach sounded a lot like viral marketing. Seems like he may have even invented it. His disciples passed his message on from person to person and the message's influence grew and grew and grew. Thousands of years later the 'tell a friend' campaign continues.
I've stopped wearing my WWJE bracelet because the paint rash wasn't getting any better. Oh, and I made up with Madame Emael. She, or rather he, seemed a little more sane after I told him everything Father Eudora had taught me about Jesus and his marketing campaign.
Seems Madame Emael is just an out-of-work dot com executive picking up some work with this psychic gig. He tried to explain, at great length, and in great detail, why he chose to be a cross-dressing psychic. I stopped him, explaining I was in marketing so stuff like that didn't bother me.
I put my WWJE bracelet by my computer so I see it when I send my weekly e-newsletters. I never paid that much attention to the 'forward this email to a friend' section before. Oh sure I always made sure it was there -- I just never realized the potential.
***********************************************
I hope you enjoyed my account of how I found out What Would Jesus Email. Now, whether you agree with Jesus and his teachings is not the point. Jesus has been gone for thousands of years but his message continues. If email had been around back then I am sure Jesus would have used it to spread 'the gospel' door-to-door, neighbor-to-neighbor and friend-to-friend. So how do we hope to get the kind of response that a dead prophet is still getting thousands of years later?
Use a tiny phrase in your email messages to get your subscribers to take action. Some people call it 'Tell A Friend' or 'Forward This Email To A Friend'.
Regardless of the label get creative and encourage your readers to forward your email newsletters around. Who knows maybe your e-zine will be forwarded about thousands of years from now carrying on your message.
About The Author
Joan Pasay
Brought to you by the -- Email Marketing Club: The only place on the Internet where Email Marketing is FUN!
Join now and receive a gift - guaranteed to increase your status with your friends, co-workers and boss. Click below: http://www.emailmarketingmadeeasy.com/email_marketing_club
Check out our popular ebook Email Marketing Made Easy & one on one expert Email Marketing coaching at http://www.EmailMarketingMadeEasy.com
Have you done some bad things this week? Want to earn good karma to erase it all? Forward this article to your friends, enemies and anyone else you know that has an email inbox. You can even print this article and post it everywhere there are people. The Internet karma gods won't know the difference.
Copyright Joan Pasay - 2005
I was reading a management development article the other day and learned that if I wanted to succeed, I should look to persons who have succeeded before me, and do what they did. Seemed easy enough. I just needed to identify some marketing geniuses and I would be set. I pondered long and hard who I wanted to put on my list that I would emulate. Who had stood the test of time and was still standing?
I was not getting very far, and my list was pretty short, so I headed off to Starbucks. Maybe a grande latte, with a double shot, would help jolt my memory. I was standing at the coffee bar waiting for a sleeve when I saw a rather peculiar bracelet on the barista's wrist.
WWJD was all it said.
"What the heck did WWJD stand for?" I thought. "Wine, women, and Jack Daniels perhaps? No, probably some marketing attempt from some record shop or something."
Noticing my trance-like stare at the bracelet, the barista whispered, "What Would Jesus Do?" giggled, and disappeared to go find more sleeves."What Would Jesus Do?" I wondered. "What kind of a weird question was...
"Oh my god, I mean -- gosh! Jesus was a perfect marketing genius. His teachings are still around today and he has been dead for thousands of years. He would be a perfect name for my list!" I realized.
Since my primary focus is Email Marketing I made up my own bracelet.
WWJE? Or What Would Jesus Email?
I wore the bracelet for a few days but did not feel any different (except for the rash I developed from the paint I had used on the leather). I quickly realized I did not know very much about Jesus and I needed some help or I would never find out his marketing secrets. Who could help me find out What Would Jesus Email?
I got out my Palm Pilot and pondered who, in my address book, could help me. I looked at my bracelet for guidance. WWJ --E...
I looked under 'E'. The first entry was Madame Emael. Could a psychic help me find out What Would Jesus Email?
"What the hell, I mean -- heck," I thought, I would give it a shot.
Since Madame Emael had already helped me with the 'Duplicate Freaky Email Incident' we skipped the casual conversation. I did not even tell her why I was visiting. I guess she already knew because before I realized what was happening the lights went low and she started to caress her crystal ball and hum a sweet melody.
I waited, across the dimly lit room. Surely Madame Emael would be able to tell me, or get Jesus himself to tell me, the marketing secrets that had stood the test of time.
"With whom do you wish to speak?" Madame Emael sung in a sweet bird-like voice.
"The greatest marketer of all time." I said. "I thought you already knew."
Vigorously caressing her crystal ball Madame Emael whispered, "Ok, let's see if we can find -- Cory Rudl and see what he is up to." It was really dark but I could see the crystal ball start to flicker with sparks of light and I was kind of mesmerized, almost in a trance. Then I realized what she had said.
"Cory Rudl?" I exclaimed, into the darkness. No offense, but he has only been gone a few months, I'm sure he contributed to Internet Marketing and stuff but I want to speak to a marketer that has stood the test of time for thousands of years. Cory would have to wait awhile before he met that qualification. "I was wanting to speak with Jesus, you know, the guy that Mel Gibson made that super-violent movie about," I said.
Suddenly, Madame Emael's voice changed. It was deep, kind of gravelly and I could hear very heavy breathing. It sort of sounded like the voice was growling.
"Oh, crap!" my mind raced. Maybe this was not such a good idea. The management article said go read books by successful people, it did not suggest the option of conquering up dead marketers' spirits with a psychic. Was that Cory growling? Had I offended him? Or worse, was it Jesus and he was upset? I knew Jesus had gotten ticked off in a temple once and threw all the furniture around. I was just wanting some marketing advice. I held onto my chair, just in case the furniture started moving.
The deep, gravel-like voice spoke slowly into the darkness, "Did you say you want to speak to -- Jesus?"
I closed my eyes, too scared to imagine what was about to happen.
And with that the lights flicked on and there stood Madame Emael, or rather some guy that looked like Madame Emael holding Madame Emael's hair in his hand, or rather her wig.
He/she grabbed my coat, and threw it at me.
"Get out!" he yelled in a deep man's voice.
"What are you doing, Madame Emael? Hey, you're a guy!" I yelled as I was shoved out the door.
Madame Emael, or Monsieur Emael quickly explained to me, as he was pushing me out the front entrance, that Jesus and all the great spiritual leaders where off limits and if he tried to contact them he would lose his state license. He said I should go and confess right away because going to a physic to speak to Jesus was border lining on some word that sounded a lot like hearsay but I could not make out what he was saying because I was too busy trying to find my car keys so I could get the heck out of there.
I sped out of the parking lot. "What a wonky experience," I thought. I looked at my wrist. I was still wearing my WWJE bracelet. I wondered if I would ever find out What Would Jesus Email.
I was feeling like that silly giggling Starbucks barista had really sent me down a rabbit trail. And that management article was really starting to bug me. Where could I find out more about this Jesus guy? Mel's movie was not an option. It was in Aramaic and I hated subtitles.
I heard Madame Emael's voice in my ear: "Go to confessional," so I drove around and found the first Catholic Church I could find with free parking.
The priest greeted me with a warm welcome and explained that all the regular priests had the day off, as it was Monday. He was semi-retired and came in and covered the off-days and holidays. He told me I could call him Father Eudora. He seemed really nice, though somehow I got the sense he was outdated.
I explained I wanted to confess, but was not Catholic. He said it didn't matter and took me through the chapel to the booth. We got all set up and I told him about the Starbucks barista, the WWJD bracelet, my session with Madame Emael and how she was really a guy and how I had made my own WWJE bracelet in my quest to find out What Would Jesus Email...but when I got to the part of my story about how I had noticed that I was acquiring a rash from the bracelet the curtain slowly inched opened.
I saw Father Eudora squinting through the window looking at me like I was a leper.
"You are not religious are you?" he asked through the window.
"No," I said. "My parents had me in the 60's, you know, beads, knitted ponchos, love-ins, The Mamas & the Papas..." He got out of his side of the booth, and raised his hand to stop me.
"Come with me," he said as he led me back into the chapel. "Let me tell you about Jesus."
"Finally I'm getting somewhere!" I thought, and eagerly followed him.
I stayed the rest of the day and learned a lot about Jesus. Did you know he had twelve regular guys on his marketing team? One was more interested in being a rich jerk but the other eleven really went to work after Jesus left. They took his message door-to-door, neighbor-to-neighbor and friend-to-friend.
Jesus' marketing approach sounded a lot like viral marketing. Seems like he may have even invented it. His disciples passed his message on from person to person and the message's influence grew and grew and grew. Thousands of years later the 'tell a friend' campaign continues.
I've stopped wearing my WWJE bracelet because the paint rash wasn't getting any better. Oh, and I made up with Madame Emael. She, or rather he, seemed a little more sane after I told him everything Father Eudora had taught me about Jesus and his marketing campaign.
Seems Madame Emael is just an out-of-work dot com executive picking up some work with this psychic gig. He tried to explain, at great length, and in great detail, why he chose to be a cross-dressing psychic. I stopped him, explaining I was in marketing so stuff like that didn't bother me.
I put my WWJE bracelet by my computer so I see it when I send my weekly e-newsletters. I never paid that much attention to the 'forward this email to a friend' section before. Oh sure I always made sure it was there -- I just never realized the potential.
***********************************************
I hope you enjoyed my account of how I found out What Would Jesus Email. Now, whether you agree with Jesus and his teachings is not the point. Jesus has been gone for thousands of years but his message continues. If email had been around back then I am sure Jesus would have used it to spread 'the gospel' door-to-door, neighbor-to-neighbor and friend-to-friend. So how do we hope to get the kind of response that a dead prophet is still getting thousands of years later?
Use a tiny phrase in your email messages to get your subscribers to take action. Some people call it 'Tell A Friend' or 'Forward This Email To A Friend'.
Regardless of the label get creative and encourage your readers to forward your email newsletters around. Who knows maybe your e-zine will be forwarded about thousands of years from now carrying on your message.
About The Author
Joan Pasay
Brought to you by the -- Email Marketing Club: The only place on the Internet where Email Marketing is FUN!
Join now and receive a gift - guaranteed to increase your status with your friends, co-workers and boss. Click below: http://www.emailmarketingmadeeasy.com/email_marketing_club
Check out our popular ebook Email Marketing Made Easy & one on one expert Email Marketing coaching at http://www.EmailMarketingMadeEasy.com
Have you done some bad things this week? Want to earn good karma to erase it all? Forward this article to your friends, enemies and anyone else you know that has an email inbox. You can even print this article and post it everywhere there are people. The Internet karma gods won't know the difference.
Copyright Joan Pasay - 2005
How to Use Email Marketing To Build Your Entire Online Business
by: Keir Smith
Let me ask you a quick question....
Do you know what is the most effective way to use email?
C'mon...think really hard on this one...
Don't know the answer?
Actually it doesn't really matter...because I'm going to share with you 3 really simple and easy ways to use your email to build a profitable business completely online using nothing but your email list...
I see you like this already...
In fact these 3 simple solutions will answer some of the most common questions that I'm generally asked about email marketing and that you can begin using immediately.
So without further ado....
Tip 1. Invitations
Do you know of seminars, conferences, or any other special events your customers would be interested in? Extend them an invitation and you can subtly remind them of your presence.
Tip 2. Follow up. Once you make a contact it can take up to 7 reminders or more before that person will purchase from you. Email marketing is the perfect way to send reminders and follow up pitches without being annoying.
Tip 3. Staying in touch.
With email marketing you can send brief emails every couple of weeks or every month just to keep in touch with your customers. These emails can include anything from special offers, to invitations, to articles.
Bonus tip =
Tip 4. Special offers.
If you were to simply offer special discounts and coupons on your site, people would only know about them if they decided to pay your site a visit. But with email marketing you can notify people every time you have a sale, or offer them discounts and coupons that will draw them back to your site.
Your not quite finished yet....
I've got a few more helpful tips that you can also begin using right away.
I know, I know....you want to know the answers to questions like:
Should you use html or plain text?
What's the easiest way to get your customers to subscribe to your newsletter or ezine?
Or why you should never sell your product in your newsletter..
Tip 5. HTML or plain text?
Response rates for html newsletters are generally higher than plain text, and graphics and colors tend to make the publication look far more professional. The downside is that html is much slower to download, and some email providers will screen out HTML email.
Tip 6. Provide an incentive to subscribe.
Advertise the benefits of receiving your newsletter to get customers to sign up for your newsletter, such as helpful tips, informative content or early notifications of special offers or campaigns.
Another way you can get people to click on the subscribe button is by using what I like to call the "Sports Illustrated Offer"
Yep, I picked this one up from the sports illustrated magazine offer where they sell you the enticing free gift first. Then they briefly mention that the only way you can get this free gift is through a subscription to S.I. Then it's back to selling that free gift. The idea is that the free gift is more valuable than the magazine itself.
Here's how you can use this idea in your business.
If you feel like the product or service your offering doesn't hit your customers hot buttons, then you need to find and offer them a really desirable product or service, and make that your selling point. And in order to get it they will have to purchase your secondary product or service.
We're almost through...
I've got one last tip that I saved for last that's sure to make this article well worth reading. You'll learn exactly what you need to do to get your newsletter read.
Tip 7. Don't just sell your newsletter.
Many studies suggest that email newsletters are read more carefully when they offer information that is useful to the customers lives rather than merely selling products and services. Helpful tips, engaging content and humor are often expected to accompany email newsletters.
So you've just read through 7 powerful tips that you can put to use in your business starting today, the only question left is can you put all of these tips together to maximize your businesses profits?
© Copyright 2005 by Keir Smith
About The Author
Keir Smith is the creator of the 100%, totally FREE, ecourse "Email Strategies Explained" a no holds barred explanation of how to use email marketing to build an entire business online. This course is free for a limited time only. To get your free subscription send an email to mylistprofits@geresponse.com.
Let me ask you a quick question....
Do you know what is the most effective way to use email?
C'mon...think really hard on this one...
Don't know the answer?
Actually it doesn't really matter...because I'm going to share with you 3 really simple and easy ways to use your email to build a profitable business completely online using nothing but your email list...
I see you like this already...
In fact these 3 simple solutions will answer some of the most common questions that I'm generally asked about email marketing and that you can begin using immediately.
So without further ado....
Tip 1. Invitations
Do you know of seminars, conferences, or any other special events your customers would be interested in? Extend them an invitation and you can subtly remind them of your presence.
Tip 2. Follow up. Once you make a contact it can take up to 7 reminders or more before that person will purchase from you. Email marketing is the perfect way to send reminders and follow up pitches without being annoying.
Tip 3. Staying in touch.
With email marketing you can send brief emails every couple of weeks or every month just to keep in touch with your customers. These emails can include anything from special offers, to invitations, to articles.
Bonus tip =
Tip 4. Special offers.
If you were to simply offer special discounts and coupons on your site, people would only know about them if they decided to pay your site a visit. But with email marketing you can notify people every time you have a sale, or offer them discounts and coupons that will draw them back to your site.
Your not quite finished yet....
I've got a few more helpful tips that you can also begin using right away.
I know, I know....you want to know the answers to questions like:
Should you use html or plain text?
What's the easiest way to get your customers to subscribe to your newsletter or ezine?
Or why you should never sell your product in your newsletter..
Tip 5. HTML or plain text?
Response rates for html newsletters are generally higher than plain text, and graphics and colors tend to make the publication look far more professional. The downside is that html is much slower to download, and some email providers will screen out HTML email.
Tip 6. Provide an incentive to subscribe.
Advertise the benefits of receiving your newsletter to get customers to sign up for your newsletter, such as helpful tips, informative content or early notifications of special offers or campaigns.
Another way you can get people to click on the subscribe button is by using what I like to call the "Sports Illustrated Offer"
Yep, I picked this one up from the sports illustrated magazine offer where they sell you the enticing free gift first. Then they briefly mention that the only way you can get this free gift is through a subscription to S.I. Then it's back to selling that free gift. The idea is that the free gift is more valuable than the magazine itself.
Here's how you can use this idea in your business.
If you feel like the product or service your offering doesn't hit your customers hot buttons, then you need to find and offer them a really desirable product or service, and make that your selling point. And in order to get it they will have to purchase your secondary product or service.
We're almost through...
I've got one last tip that I saved for last that's sure to make this article well worth reading. You'll learn exactly what you need to do to get your newsletter read.
Tip 7. Don't just sell your newsletter.
Many studies suggest that email newsletters are read more carefully when they offer information that is useful to the customers lives rather than merely selling products and services. Helpful tips, engaging content and humor are often expected to accompany email newsletters.
So you've just read through 7 powerful tips that you can put to use in your business starting today, the only question left is can you put all of these tips together to maximize your businesses profits?
© Copyright 2005 by Keir Smith
About The Author
Keir Smith is the creator of the 100%, totally FREE, ecourse "Email Strategies Explained" a no holds barred explanation of how to use email marketing to build an entire business online. This course is free for a limited time only. To get your free subscription send an email to mylistprofits@geresponse.com.
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